Abstract
The purpose of this interdisciplinary research is to examine the impact of identity and identity processes on whether an individual acquires a hearing aid(s). Using a qualitative design, twenty-three adults were interviewed about their hearing loss and their use or non-use of hearing aids. Several themes emerged that focus on how individuals recognize the hearing loss, the role of trust related to audiologists, the fear of stigmatization, and the importance of social support. In the case of hearing aid acquisition, we argue that identity theory provides a framework for understanding how an individual decides as to whether they will purchase a hearing aid or not. Structural factors, such as job support, rewards, and costs, cognitive factors, such as reflected appraisals and social comparisons; and commitment factors, such as affective commitment, affect how an individual decides whether or not to make a purchase.
